It’s a simple fact. Men don’t like going to the doctor. The excuses that men give for not going are many, everything from being too busy to thinking that the best way to treat a persistent pain or cough is to just “tough it out.” But putting off seeing your doctor doesn’t mean that the symptoms will go away. Sooner or later, you’re probably going to pay the price. Early detection of a disease increases the chances of a successful treatment. That’s why it’s time for men to put the excuses aside, get serious about their health and take action. Seeing your primary care physician for an annual exam is just the start. Take care of yourself by getting regular exercise, eating a healthy diet and lowering your stress level. Because making your health a top priority is a smart move—for yourself and your loved ones.